THE INBOX
The list
→Drop a domain, upload a CSV, or pipe in an Apollo / Cognism / LinkedIn export. The list waits to be scored — none of it falls through.
05 — ICP SCORER
Every lead,
scored
against your ICP.
Drop a list. Bulk-research, 0–100 fit, source-tagged evidence, enriched contacts — the keepers in your CRM, the rest filed away with a reason.
The problem
Sales burned hours qualifying by hand.
Every sales team has the same workflow. Pull a list from Apollo or LinkedIn. Scroll. Open the website. Open the LinkedIn page. Guess about employee count. Guess about revenue. Type a note. Move on. By the end of the week the spreadsheet is half-finished, the “maybe” column has ninety entries, and the CRM has been polluted with manually-typed garbage that nobody trusts six weeks later.
- — LISTS Apollo and LinkedIn exports, scrolled and re-scrolled by hand.
- — SHEETS half-finished by Thursday, abandoned by Monday.
- — GUESSWORK every SDR with a different idea of what "good" looks like.
- — CRM full of garbage that the team typed in to feel productive.
Every SDR was re-deciding what good looks like.
The shift
ICP in.Score out.Sourced.
Most enrichment vendors hand you fields. Most scoring vendors hand you a number. Neither shows the work, neither uses your point of view, and both leave the SDR to re-decide what counts on every lead anyway.
The shift is treating the qualification as a structured agent run. Define the ICP once — hard criteria, bonus signals, disqualifiers, weights. The agent researches every company against that single lens: web search, LinkedIn, press releases, careers pages, the language they use about themselves. It builds an audit-trailed score, surfaces the decision-maker names with multi-source contact enrichment, and pushes the keepers to your CRM with the evidence attached.
Your SDR opens the lead with the “why” already attached. The team scores 200 companies in an evening instead of 20.
What it scores
Your ICP. Your weights.
The agent doesn't come with an opinion. Define the criteria once with us, calibrate the weights against your back-catalogue, and the same lens runs over every new lead — the same way, every time.
- ·HARD CRITERIAMust-haves — geo, size, revenue, sector. The non-negotiables for your ICP.
- ·BONUS SIGNALSSoft indicators — multi-location, multilingual, hiring activity, recent funding.
- ·DISQUALIFIERSAuto-reject patterns — competitor partnerships, wrong vertical, on-prem-only.
- ·WEIGHTSCalibrated per ICP — engineering teams score differently from procurement teams.
- ·VERSIONINGICP shifted? Re-score the whole back-catalogue against the new weights, audit-trail kept.
- ·EVIDENCEEvery signal source-tagged — the agent shows where it found each one.
How it works
Research. Score. Enrich. Push.
For each company on the list the agent runs a web-research pass (with German + English queries, DACH-aware or English-only — your call), maps the evidence to your ICP criteria, computes a weighted 0–100 fit, enriches the decision-makers with contact info from multiple providers, and posts the qualified records to your CRM with sources attached. SDR opens the deal with the “why” already in the notes.
“Qualified by an agent.that’s the whole product
Integrations
Lands inyour sales stack.
Pull from Apollo, Cognism, LinkedIn, custom CSVs, or a manual paste. Push to HubSpot, Pipedrive, Salesforce, sheets, webhook, or API. Owner-assignment rules built into the push so the right SDR opens the right deal.
0–100 · WEIGHTED
The score
→Your ICP, your weights — hard criteria, bonus signals, disqualifiers. Every company gets the same lens; the rank reflects your point of view, not a vendor’s default.
SOURCE-TAGGED
Evidence
→Every score traces back to the page, the LinkedIn profile, the press release the agent pulled it from. No black-box ranking — the SDR can see why.
MULTI-SOURCE · ENRICH
Contacts
→Decision-makers per qualified company — name, role, seniority, persona — with email and phone pulled from multiple providers and reconciled.
HUBSPOT · PIPEDRIVE
CRM
→Qualified leads + enriched contacts pushed straight to your CRM. Owner assigned, fit score, evidence — ready for the SDR to open and start working.
CSV · WEBHOOK
Export · API
→Push the scored list anywhere — CSV for the analyst, webhook for a custom system, API for your own app. Confidence and source come along with every row.
List in. Keepers out. Evidence attached.
The side effect
SDRs stop
guessing.
The qualifying hours go back to the SDR — to write the first message, to read the actual press release, to think about the angle. The CRM stops collecting half-typed garbage because the system writes the source-tagged record. Pipeline reviews shift from “who looked at this list” to “why is this one a fit and the next one isn't” — and the answer is on the deal record.
~10×
Companies qualified per hour
0 notes
Typed by hand
How it lands
We calibrate the ICP. We seed the back-catalogue. It scores.
01 · CALIBRATE
Day one.
We define your ICP together — hard criteria, bonus signals, disqualifiers, weights. We wire the enrichment providers you already use (Apollo, Cognism, LinkedIn) and your CRM destination.
02 · SEED
Week one.
We re-score your existing pipeline against the new ICP, find the keepers nobody worked, and surface the patterns in your already-closed deals so the weights actually reflect what wins.
03 · SCORES
Week two onward.
New lists land. The agent scores. SDRs work the keepers, the disqualifications are filed with a reason. We're around when you want to tweak weights, add a vertical, or wire in a new source.
/ Ready when you are
See your list, scored
Twenty minutes. Bring a list of 50 companies — we'll walk through your ICP, the scoring, and what lands in your CRM by Friday.
Or email matthias@lifeisapitch.io