03 — IMAGE ENGINE

Visuals that
know
your brand.

Drop a brief or a product photo. A per-client engine renders it in your palette, your typography, your voice — every format, on tap.

The problem

Every asset was a Canva improv session.

You have a brand. Palette, typography, tone, references, the works. By the time anyone needs to ship an asset, it lives on a slide nobody opens, and the person making the post — the founder, the intern, the agency on retainer — picks a template, tweaks a colour, ships it. Three rounds of feedback later it's nearly on-brand. Multiply that by every post, every ad, every deck.

  • CANVA tabs open at 1am, every asset improvised from scratch.
  • TEMPLATES that drifted off-brand the moment anyone got creative.
  • FREELANCERS guessing your palette from last quarter’s deck.
  • AI TOOLS producing the same purple-gradient slop everyone else ships.

Your brand drifted every time you posted.

The shift

Brand kit in.Brief in.On-brand out.

Generative image tools default to a generic register — purple gradients, plastic faces, the same lookalike that's now ubiquitous. The engine flips the prior. It ingests your brand kit first: palette, typography, copy voice, reference work, illustration register. Then every render starts from your specifics, not the model's defaults.

The engine isn't a model. It's a prompt-craft layer on top of the best image model for the job — gpt-image-2 for text-bearing posters, gemini-flash for identity-preserving reference work, kling for short video. You don't pick the model. The engine does.

Your team types a brief. The engine returns finished work that looks like it came from your designer.

What it knows

Your whole brand kit.

Not just colours and fonts. Everything that makes the work read as yours — and the engine renders against it, every time.

  • ·PALETTEHex codes, ratios, accessible pairings, motion-friendly neutrals.
  • ·TYPOGRAPHYDisplay and body stacks, size rules, weight pairings.
  • ·VOICETone of voice, copy register, do’s and don’ts — so the words inside the image fit.
  • ·REFERENCESYour moodboards and the assets you’ve already shipped. Style anchors, not lookalikes.
  • ·REGISTERPhotography vs illustration, light vs heavy, editorial vs product. Picked once, applied everywhere.
  • ·GUARDRAILSWhat’s off-brand, what’s the red flag, what never ships without review.
An overview of the image engine in operation
How it works

One brief. Every format.

Type the idea. The engine picks the right model, drafts the prompt against your brand kit, renders the formats your campaign needs — and lands every variant in your media library, tagged and ready. Re-prompts cost a click.

Rendered on-brand.that’s the whole product
Integrations

Renders intoyour stack.

Notion briefs, Figma frames, the media library, the social calendar, the ad managers, the pitch deck — the engine lands work where you already work. Re-renders re-land in place; the file paths don't change.

A handwritten brief and a fountain pen on a dark walnut desk, lit by warm tungsten light.
THE SOURCE

The brief

Type a brief, drop a product photo, attach a moodboard. The engine takes it from there — palette, typography and voice already baked in.

A folded magazine on a dark walnut surface with warm spine highlight.
SQUARE · STORY

Social posts

On-brand tiles for Instagram, LinkedIn, X — 1:1 and 9:16, ready for the calendar. Same brief, every format you need.

A cream-paper print leaning against a dark wall, edge-lit by warm tungsten light.
META · GOOGLE

Ad creatives

Variants tuned for paid — 4:5, 1:1, 9:16, each tested aspect ratio rendered from the same idea, ready to push to your ad accounts.

A small unbranded apothecary glass jar on a dark walnut desk with a warm glass highlight.
PACKAGING · DEVICE

Product mockups

Product on a desk, in a hand, on a billboard. Real surfaces, real light — the still-life register your brand book has always wanted.

A fanned spread of polaroid-format cream cards on dark linen, lit by warm directional light.
TAGGED · READY

Media library

Every render lands in your media library, tagged by brief, campaign and format. Searchable, re-renderable, owned by you.

An open hardback book on a dark walnut desk, gilt page edges catching warm tungsten light.
SLIDE · LONG-FORM

Decks & print

Cover slides, section dividers, hero graphics for pitch decks and longform reports. The engine knows your slide template too.

Same tools your team already uses. Always on-brand.

The side effect

Design
unblocks the team.

Marketing doesn't wait three days for a designer to free up. Sales doesn't Canva together a pitch the night before. The agency stops being a bottleneck for every small ask. Every team member ships on-brand work the same day the idea lands — and the senior designer spends their time on the moves that actually need them.

~5×
Assets shipped per week
0 tabs
Of Canva left open
How it lands

We seed the kit. We tune the engine. You ship.

01 · BRAND KIT

Day one.

We ingest your palette, typography, copy voice, reference work and prior shipped assets. The engine learns what 'on-brand' means for you, specifically.

02 · TUNE

Week one.

We render against your back-catalogue, dial in the register, and seed the prompt library with the moves you already use. You get a working engine, not a blank canvas.

03 · ON TAP

Week two onward.

Your team prompts. The engine renders. We're around when you want a new format wired in, a tone shift, or a fresh model swapped under the hood.

/ Ready when you are

See your brand on tap

Twenty minutes. We walk through your brand kit, the formats you ship most, and what one looks like for your team.

Or email matthias@lifeisapitch.io